Step- 1: Analyze Marketplace
We research the market and its specialty via the ‘fly-on-wall’ observational method. We cautiously notice people interacting with the product in their own submissive way, without influencing each other.
Also in places where precise data is required, we conduct some surveys or a few personal interviews.
That’s how we find out all about the renowned brands and consumer-friendly products.
Step- 2: Pinpoint Essential Qualities
We research, analyze and calculate the most important features or attributes a product should have. What should be a buyer’s first priority or second – we tend to pinpoint those elements.
And that’s how we separate the ‘must-have’ features of a product from the ‘additional’ features.
Step- 3: Finalize Items
We sort out and finally, finalize the top-rated products that users loved most. Based on our extensive research, we pick the premium-quality products.
And start preparing for our next phase: the intensive research.